I know what you're .
How the heck does a 52 year-old, over the hill, milkshake machine build a fast food empire with sixteen hundred and an annual revenue of seven hundred million dollar?
One word: persistence.
Prince Castle Sales.
Hi, June.
Ray, how's it going down there?
Good, swell, a lot of .
We got an order, 6 mixers.
To anywhere in particular?
McDonald's.
Care for a little tour?
We wanted something .
And that's when my brother here comes up with one of his ideas.
Orders ready in thirty seconds, not thirty minutes.
Unique, , there's nothing like this.
It's revolutionary?
That's what it is.
It's revolutionary.
What is that?
The Golden Arches.
It's a way to make the place standout.
There should be McDonald's .
Franchise the damn thing.
Mr. Kroc.
Franchise, franchise, franchise.
McDonald's can be the new American .
And it ain't just open on Sundays, boys.
How can we be almost out of ?
Did you mortgage our home?
We could lose everything.
I want to renegotiate my lousy .
I can't.
Can't or won't?
Ray.
What?
No!
Dammit!
What you ought to be doing is owning the land upon which that is cooked.
You're not in the burger business, you are in the real estate business.
Franchise Realty Corporation.
It's its own separate company, which puts it your purview.
There's a in the hen house!
We let him in!
When's enough going to be enough for you?
Probably .
You are to stop this instant.
And through taking orders from you.
You have a contract!
Contracts are like , they're made to be broken.
Business is war.
It's dog-eat-dog, rat-eat-rat.
I want to take the , I want to win.
The brothers are your business partners.
Make it go away.
I don't care what it takes.
That name, McDonald's.
I had to have it.
You don't have it.
You about that?